Heidi MacDonald for The Beat:

But the biggest bombshell of this: DC will be using two new distributors, Lunar Distribution and UCS Comic Distributors to distribute weekly periodical comics. Retailers can sign up with either on a regional basis.

While I don’t completely understand this part of the industry, even I know Diamond’s had a lock on comics distribution for a very long time.

This is a seismic move for the comics industry, with the first new direct market distributors for comics periodicals in 20 years. I’d long heard rumors that DC Comics has not renewed their exclusive deal with Diamond, and this would indicate that those rumors are true.

If this sticks post-pandemic, you have to wonder what sort of effect this will have on the industry. Competition helps drive innovation, maybe that will be the case here too.