Instagram, following the controversial announcement that it would change the order in which images appear in user feeds, now appears to be testing a complete redesign of its app.
I like the direction they’re going with this. Flushing the colour out of the app UI and letting the pictures come to life and take centre stage.
I haven’t always been the biggest fan of Instagram but it’s thoughtful, smart updates like this, rather than a couple new filters every few months, that would make me start using it again on a regular basis. Maybe we’ll finally get a new iOS icon out of this too.