“The name we’re carrying forward to the next generation is simply Xbox,” a Microsoft representative told Business Insider. “And at The Game Awards you saw that name come to life through the Xbox Series X.”
Like the first Xbox generation, the next one is simply named “Xbox.”
It’s a basic rebranding, but a meaningful one that could help to simplify the Xbox line for interested consumers. It also clarifies Microsoft’s intention with its console line.
I’m okay with going back to basics with the naming structure but what a weird way to announce the console… or family of consoles?