Jay Peters for The Verge:

I might not be the only one who gets them confused, though. (Microsoft itself has, but I digress.) Despite today being pre-order day for the Series X (reminder: the new one), the One X (the old one) had a banner day on Amazon as well, at one point up 747 percent on Amazon’s “Movers & Shakers” sales charts.

It’s hard not to have seen this coming. I’ve long suspected that Microsoft made a mistake with the naming of their new consoles and this seems to confirm that.

Will it cause major longterm issues for them? Probably not, but it’s added stress for consumers trying to get their hands on a new system at launch and having to quickly tell the difference between two (three… four?) consoles with similar names.