Tom Warren for The Verge:

Windows Phone started off life as a promising alternative to Android and iOS five years ago. Microsoft positioned its range of Windows Phone 7 handsets as the true third mobile ecosystem, but it’s time to admit it has failed.

It’s a shame to see. I was interested in the Lumia 950 XL at one point before deciding on my current Android phone. In a world where Google releases new Nexus devices every year to great fanfare from Android die-hards but little recognition otherwise, Windows phone could continue to exist in some form.