Intel CEO touts ‘competitive fun’ with Apple as he tries to win back its business ↦

During its quarterly earnings call yesterday, Intel revealed new ways it hopes to win back Apple’s business, including with major investments in chip production. Now, in an interview with Yahoo! Finance, new Intel CEO Pat Gelsinger has elaborated on how Intel hopes to work with Apple going forward.

Intel’s “competitive fun” with Apple comes across as desperation, like an ex that’s upset about getting dumped and is going through the stages of grief. From denial and anger, by bashing them in ads and trying to boast about their chips, to bargaining and acceptance, by now trying to produce Apple’s chips for them. All this in the span of a few weeks, it’s incredible.